Online Export Training

Online Export Training

In partnership with the U.S. Export Assistance Center in Atlanta and the University of Georgia SBDC, the UTSA SBDC International Trade Center offers a variety of export training webinars that will assist you in assessing your company’s export readiness, show you the importance and availability of global market research tools, estimate your transaction costs, and will explain how to use INCOTERMS, among others.

To access the tutorials, please click on the title of each section and you will be redirected to the Export-U website.

Webinar Topics

1. Are You Ready?
This session of Export-U is designed for those taking a first look at international business. It addresses some of the “Myths and Realities” of exporting, and discusses the various factors that influence your probability of success. Our goal is to help you determine if you are ready to take the leap from conducting business in the US, to embracing global commerce. (Runtime: 16:50 minutes)

2. Market Intelligence

In this 2nd session of Export-U we explore how to gather meaningful intelligence on overseas markets so you can target those best suited to your product. We will review some of the key information you should consider, show where to find it, and explain how to make sense of it all. Our goal is to help you identify prime opportunities, minimize risk, and ensure the success of your export venture. This session has two parts:

  • 2A: This part explains the process of market intelligence gathering, and shows how to unlock relevant data on global trade patterns and trends. (Runtime: 8:27 minutes)
  • 2B: This part describes how other factors, like demographics, country risk, and special industry data also affect export prospects, and how to analyze this data to produce actionable market intelligence. (Runtime: 15:41 minutes)

3. More Intelligence

In this 3rd session of Export-U2 we will explain how secondary market intelligence can help you refine your list of potential overseas markets to a manageable number — usually a short list of just the 3 to 5 top markets. We will show how you can take into account a wide range of critical ”soft” data that does not easily lend itself to numeric analysis, including political, economic, and cultural factors. (Runtime: 15:11 minutes)

4. Costing and Price

In this 4th session of Export-U we will complete a costing exercise to see whether your product can be price competitive in the overseas markets you have targeted. We will also consider how your final sales price is affected by the costs associated with moving your goods overseas — factors like land and sea freight charges, customs duties, taxes, fees, and insurance. (Runtime: 23:26 minutes)

5. Approaching the Market

In this 5th session of Export-U we will discuss how the U. S. Commercial Service can help you approach and sell into overseas markets. We will explain how their over 120 foreign offices can assist you in finding the right foreign business partners using USCS services, including the International Partner Profile, International Partner Search, Gold Key, Platinum Key, Trade Leads, trade events, and more.  (Runtime: 15:12 minutes)

6. International Tradeshows

In this 6th session of Export-U we will explore the benefits and challenges of participating in international tradeshows. Every year more than 5000 shows take place all over the planet, offering tremendous opportunities to develop international business. These events can help you test the global market for your product, make export sales, or find overseas sales representation. This session considers a range of strategies to help you find the right event and then plan for success. Because of its length, session 6 is presented in two parts. (Runtime: 24:09 minutes)

7. Undertanding INCOTERMS

In this 7th session of Export-U we will briefly introduce INCOTERMS and explain how they are used in international trade. These internationally standardized terms define the responsibilities of exporters and importers for various phases of the shipping process. They also clarify pricing, by spelling-out who is responsible for which shipping costs. Our goal is to briefly introduce INCOTERMS and give references for more detailed investigation. (Runtime: 6:58 minutes)

8. International Payment Terms

In this 8th session of Export-U we will discuss how you can get paid for your export sales. We will consider the relative merits and risks associated with several types of payment, including: cash in advance, confirmed letter-of-credit, advised letter-of-credit, cash against documents, documents against acceptance, and open account. We will also touch briefly on how you can reduce your payment risks with export credit insurance. (Runtime: 21:31 minutes)

9. SBA Export Financing

In this 9th session of Export-U we will discuss how the U.S. Small Business Administration offers bank loan guarantees to help American exporters. We will introduce the three primary SBA international loan programs: Export Working Capital, Export Express, and International Trade Loans, and will consider the merits of each for various situations. This session should help you understand which loan program is appropriate to your needs, and what rules and parameters govern each type of loan guarantee. (Runtime: 17:55 minutes)

10. Website Globalization

In this 10th session of Export-U we discuss how to ready your website for the global marketplace. It has three parts:

  • 10A: Introduces the concept of website globalization, and describes how simple enhancements can improve your website’s appeal to international visitors; it also considers the pros and cons of website translation. (Runtime: 23:54 minutes)
  • 10B: Considers international website promotion, and introduces the concepts of website internationalization and website localization.  (Runtime: 28:08 minutes)
  • 10C: Provides a high level overview of international E-commerce. (Runtime: 12:16 minutes)

​11. Global Risk Management

In this 11th session of Export-U we will discuss how to manage international business risk. All business entails some degree of risk and international trade is no exception. The best way to manage international trade risk is by doing your homework in advance, and then taking prudent countermeasures to limit your risk exposure. This session will define the types of risk you may encounter and suggest ways to manage them. (Runtime: 13:36 minutes)

12. Export Documents

In this 12th session of Export-U we will introduce the documents required to quote on export sales and to ship your products. This presentation is in two parts:

  • 12A: This part gives an overview of the export documentation process, and explains how to quote on export sales using Pro-Forma Invoices. Pro-Formas spell out precisely what is proposed in the quotation, including the full product description, shipping terms, and terms of sale. (Runtime: 9:07 minutes)
  • 12B: This part introduces the most common paperwork for shipping, customs clearance, compliance with export controls, and origin certification. (Runtime: 11:39 minutes)

13. Export Controls

In this 13th session of Export-U we will dive deeper into the reasons behind U.S. export controls, and how you can avoid getting into serious trouble by violating them. We will explain the types of controls imposed by different government agencies, including ITAR, OFAC, EAR, and will show where you can check to see if their rules will affect your export shipments. (Runtime: 13:36 minutes)

14. Europe’s “General Data Protection Regulation” Compliance

In this 14th session of Export-U we will discuss Europe’s “General Data Protection Regulation” (GDPR) law which went into effect in May of 2018, and profoundly affects US business. In this session we provide a high-level overview of the GDPR, how it could potentially impact your company, and what you can do to ensure your compliance. (Runtime: 14:57 minutes)

15. Matrix Market Analysis

In this 15th session of Export-U we will discuss MATRIX market analysis, a useful decision-making tool when you are considering the relative potential for sales in several export markets. The basic MATRIX concept was introduced in Session 2. In this webinar, we will dive deeper and explain how to construct a MATRIX for your product using Microsoft Excel. Then, we will show how to manipulate it to derive a overseas market potential ratings. (Runtime: 13:36 minutes)


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