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Renfro Foods

From Garage Business to International Markets
In 1940, George and his wife, Arthurine Renfro, co-founded George Renfro Food Company in the garage of their north Fort Worth home. In their new venture, they distributed packaged spices and pepper sauces throughout Fort Worth and the surrounding areas.

Today, with sons Jack and Bill, and grandchildren Doug, Becky and James active in the day-to-day operations, Mrs. Renfro’s label and Mrs. Renfro’s products now include more than 30 salsas, sauces and relishes, which are available at supermarkets, gourmet shops, gift shops and fruit and vegetable stands in all 50 states and now as well in export markets.

In 2007, opportunities to expand into foreign markets were too good to ignore. Doug Renfro, President of the company, had the vision to further his export knowledge in order to continue the company’s fast pace growth by participating in the customized Export Training Program (MET) offered by the International Trade Center of San Antonio, sponsored by the Foreign Agricultural Services and the Southern U.S. Trade Association in partnership with the Texas Department of Agriculture. Through this ten module training, Senior International Business Consultant, Monica Alcoz, walked Mr. Renfro through the step-by-step process of exporting, from international market entry strategies to learning on how to avoid misunderstandings by the right use of the International Commercial Terms.

“After years of exploratory work, traveling, and networking, our export business has really taken off in the past few years. Throughout this experience, it’s been very comforting to know that I had the ability to fall back on the resources and expertise of Monica and the International Trade Center,” said Doug Renfro.

Since then, Ms. Alcoz continues to provide Renfro Foods with on-going support in export issues such as potential export markets, import regulations and standards, specialty food distributors and importers worldwide; checking up on potential leads, quoting their products for international buyers, as well as on how to protect themselves against nonpaym ent. The company has been able to identify further export opportunities and take advantage of the SUSTA, Market Access Program, which reimburses companies up to 50% of international marketing expenses. With the ongoing International Trade Center export assistance Renfro Foods has been able to successfully expand exports to Canada, England, Spain and the Caribbean. The export run of success continues with their first order to China scheduled to depart from their dock in September of 2013.

To learn more about Renfro Foods, visit www.renfrofoods.com.

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