Back in 2011, Philip Gold thought there was a need for incorporating wearable LED lighting that could be attached to safety gear. Existing lights for bicycles, motorcycles, and construction helmets were generally of low intensity that failed to illuminate enough to significantly impact visibility. A mechanical engineer by training, Philip developed an LED lighting system for motorcycle helmets. With a U.S. patent application under review, Lumenflex was born. Supported by strong product reviews, the motorcycle helmets quickly became popular at motorcycle rallies and trade shows, enabling slow but steady company growth. Word of mouth and having the chance to see the superior features of Lumenflex products have been critical to the company’s success. Over time, the initial product evolved into designs for bicycle helmets, baseball caps, construction hard hats and safety lights for runners.
Internet visibility also brought Lumenflex another type of customer. Inquiries began to flow in from potential customers in Canada, Australia, United Kingdom, and elsewhere.
With little background in developing and handling exports, Lumenflex began working with Doug Smith of the International Trade Center, who helped Philip understand the logistical issues of selling internationally and providing market research and strategies to more specifically target customers abroad. Currently, the company has customers in Canada and is working on forming distributorships in the U.K.
Lumenflex anticipates continued international growth as additional distributors abroad are identified and put in place.
To learn more about Lumenflex, visit www.lumenflex.com
