Culture Matters

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Culture Matters

Culture-Matters-header Few companies can afford to turn a blind eye to global business opportunities and getting a bigger slice of the international market. Just because you know how to successfully do business in the US doesn't mean you can abroad. In fact, the main reason for failure in international business is cultural myopia, not the lack of technical expertise or management skills. This webinar will shed light on how culture impacts international business and how to minimize the risks while maximizing the opportunities of working on a global scale.

Topics Include:

What is culture and how does it impact international business;
Cultural differences: A model for navigating them in a practical and realistic way;
Takeaways from common mistakes in global business interactions;
Do's and don'ts of successful global business.

Speaker:

Anna Katrina Davey,
Founder & Director, Across Cultures

Individual Registration Rate: $25

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Latest Success Story

Guillén International is an international consulting company based in San Antonio, Texas that specializes in providing international marketing and logistics services. For the last twenty years, the owner Lorena Guillén has been helping small businesses succeed in global markets.